WWJ-TV representatives would love to speak with you about opportunities that promote your products and services on our sites in a variety of ways tailored to your needs.

WWJ-TV's web marketing strategy empowers our audiences to watch, read and experience WWJ-TV and WWJ-TV sponsors' media however, whenever and wherever they want - maximizing message exposure, recognition and brand awareness. Specifically, we tap into people's lives in times and places previously out of reach for video-based message exposure.

We can customize packages that will fully utililze our Television and Internet resources. Put the highly respected CBS brand to work for your marketing needs.

For more information on how you can build brand awareness, create store traffic and increase your customer base, please call Eileen Gikas at 248-351-7952 or email us.

Thanks for your interest in WWJ-TV.

Accepted Advertising Overview

• Traditional images: *.jpg or *.gif. See ad specifications for accepted standards.
• 3rd Party Tags: iFrame/Javascript (iLayer/Layer tags are not accepted due to cross-browser compatibility and stability issues)
• Rich Media: Many formats accepted, see guidelines for more information. All rich media technologies require prior approval and testing prior to implementation.
• No ad unit can prompt the download of a plug-in.
• Newsletter creative must be static image. Rich media, 3rd party tags and html are not accepted.

Standard Placements


Rich Media Expandable Ads


Please provide a static backup version for Flash. (.jpg or .gif)
 
Flash Action Click Tag
Flash Version 6+ (case sensitive)
on (release) {getURL (clickTag, "_blank"); }

Additional Tips To Ensure Properly Executed Flash Ads

1. Main animation should be its own movieclip, not just on the main timeline. This will ensure there is only one frame on the main timeline. This provides cleaner code so the clicktag isn't being called on every frame of the animation.
2. ActionScript shouldn't be placed directly on an object even in ActionScript 9. ActionScript 10 does not allow this.
3. Producing ads in ActionScript 2 and publishing for Flash Player 10 typically creates problems. Try to publish in Flash 8 for ActionScript 2 Flash Player 9 with ActionScript 3.
4. If you are publishing for Flash Player 9, use the following code in the first frame:

//give the button an instance name of "theButton"
var paramList:Object = this.root.loaderInfo.parameters;

theButton.addEventListener(MouseEvent.CLICK, openURL);

function openURL(evtObj:MouseEvent):void {
var request:URLRequest = new URLRequest(paramList["clickTag"]);
navigateToURL(request, "_blank");
}

Video


Video Message Unit 300 x 250 "Jivox" Video Interactive

• Maximum file weight 60 mb
• Maximum duration 30 seconds
• File formats we accept mov, wmv, mp4, flv, mpeg, mpg and avi
• Recommended bitrate 512 kbps
• Recommended resolution 300 px tall x 224 px wide

Learn more about what Jivox ads can do at their Official Site.

Custom Solutions

Note: These creative specs are a general guideline based on IAB standards. Please note that there may be variables based on the site, ad format, or vendor.