Drinks Americas Holdings, Ltd. and Michigan-native Kid Rock have partnered up for the production of a new, Michigan brewed beer. The Fourth of July commenced the launch of Kid Rock's "AMERICAN BADASS BEER COMPANY™".

The brew is being produced at the Michigan Brewing Company in Webberville, Michigan. In a September 2008 press release, the Company announced that Drinks Americas and Kid Rock would work together to develop and bring to market a product targeted to beer drinkers who appreciate value with an easy-to-drink, traditional, good-tasting American manufactured beer.

The new beer is helping to boost Michigan's economy. The Michigan Brewing Company has invested $7 million into the project, and the new brew will help to create 349 jobs statewide.

Kid Rock plans to launch kegs of his new American style lager at Detroit's Comerica Park in time for concert dates July 17th and 18th. AMERICAN BADASS BEER™ will be available at kiosks within the park during the concerts and rolling out in Michigan in the coming weeks followed by a number of Midwest market openings.